JANUARY
This month I looked at Hijabi fashion and this derived from D&G's Hijab collection launch which was releasing in the middle east. It didn't come as a shock that this actually happened. Hijabi fashion is slowly being noticed and the culture is always every where. The trend was going to arrise, from when H&M first used a hijabi model in their campaign video there has been a story to find about the hijabi style and fashion.
This made me think, was this actually a marketing ploy to increase sales in the middle eastern market? It seems so. Having personally lived in the Middle East for a few years, High fashion is big deal there, Luxury is the lifestyle. So for most of the elite, this would be a gift for EID or even a casual trend. It seems that D&G wanted to attract the elite middle eastern demographic to their stores. Although this may be the case, for some fashionistas who don't have the leisure of spending that much money on a D&G hijab, they respect the decision of encouraging the hijabi fashion but they also feel something thats available in the high street and in the local markets, why not just get your own styles designed and sewn.
